Silvervine Games

http://www.silvervinegames.com/

 

The Silvervine Games website is a promotional and informational site for a small press gaming company.  The site needed to serve multiple purposes. It had to grab new potential customers right off the bat,  provide information to current repeat customers, and act as a news blog as well as containing setting information for the game world.

Features

  • Unique Visual Look
  • Strong Images Before The Fold
  • Intuitive Navigation
  • Multiple Authors
  • Integrated Social Media Logins
  • Archives of Content from Previous Site
  • Spam Registration and Comment Blocking
  • Customized WordPress Theme
  • Integrated Social Media


This website was one where I got to stretch my legs a bit. Silvervine is a gaming company that I am on the board of. We, the other board members and I, knew we needed something that would stand out and really show off our great art assets. Working on this site really hammered home the impact that good visual assets can make to the end user.

Meeting Multiple Needs

Content

Silvervine’s world setting needed to be showcased in a very interesting way, so one need the site had to fulfill was presenting world information. We wanted to focus on a brief introduction while using eye grabbing elements to intrigue potential players and customers. We used images from the game and created image navigation elements as well as showcasing the art wherever possible in the world setting sections. One element we used was race information through lightbox images.

 

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System Information

Silvervine’s game system needed to be showcased and potential players needed quick answers/a strong pitch. I created css styles that took individual images and made them “break out of the box” of their containing elements. This provided the information in a more dynamic way while retaining the simple readability.

The page also needed to serve as an information resource for things that changed as game development went on within the company. I created an errata page that is able to be updated from the backend. As the game developers in the company got fan feedback and made rules clarifications, they were able to upload them all into a simple, searchable table that could provide answers to fans.

 

Errata

The page also needed to serve as an information resource for things that changed as game development went on within the company. I created an errata page that is able to be updated from the backend. As the game developers in the company got fan feedback and made rules clarifications, they were able to upload them all into a simple, searchable table that could provide answers to fans.

 

 

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Speaking Of (And With) Fans

A game company like Silvervine produces many pieces of content to support the main game. We created a Resources page to ensure that the fans were able to find everything they needed to get started in a single, simple place. Then, the fans started making their own supplements. Realizing the way this built community, we worked to integrate fan made materials into the resources page, right alongside the official company resources.

 


News Updates Were Necessary

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A platform for communication

In order to keep a community active, you have to keep them continually engaged. We formed a 2 part strategy for this. First, we created a blog structure that could be easily updated by any of the members and provide news and information. Second, we linked the RSS feed from the blog through to the company’s facebook page, ensuring that whatever was put on the blog was also put on the attached social media.

This made the burden of updating lighter for Silvervine team members and ensured that no effort was wasted when promoting the brand.