Knowing the best way to promote yourself can be hard. I’ve always looked at others who have done a good job with it and tried to learn as much as possible. I’ve been lucky enough to do some self promotional websites for people like Phil Vecchione, Matt Sabins, Dan Von Holten, and others who I’ve been able to learn from when doing my own site.
- Responsive Design To Accommodate Multiple Screen Sizes
- Intuitive Navigation
- Integrated Social Media
- Unique Visual Look
- Custom Graphics (Author Logo)
- Integration Of Previous Blog
- RSS Feed Integration And Merging
I went through more than a few attempts at self promotional sites. As a writer in the Tabletop Roleplaying Game industry, my site serves as a resume and a platform to write from. I took my writings from Gnome Stew and integrated them into my own blog for a long backlog of content that supports current writings I do that are not Gnome Stew related. Luckily, finding my name as a domain name wasn’t hard. What was hard was trying to puzzle through what people would be coming to my site for. Was it because they met me at a convention? Were they looking at me for potential future work? Did they want to see what new things I was writing or projects I was working on? With my promotional site, I had to rethink myself as a brand and understand what made me a commodity and worthy of people visiting my site.
Showing Off My Work
I honed in on a few key areas where I could promote myself. The first was through books and articles I published and appearances I made. Creating a simple publications page, I integrated a searchable and filterable table that can be updated when I have a new book out. That provides a list of my works in an easy to parse format. The second was my blog, full of articles I’ve written for Gnome Stew and articles that didn’t fit that mold. That gives me a platform to speak about things in the gaming industry and a reason for people to visit my site. Adding a few more necessary areas, like a brief about me and a way to contact me for work or where to find me on social media, and I had created a fairly solid self promotional site.
Giving it my own touch
To make it interesting visually, I created a site that broke some of the traditional navigation structures used in web design. I also sought out unique visual elements and hired artists I work with to create a die logo for me and a graphical representation of my kilt. Using custom art gave the site a branding that was unique and portrayed me without throwing my picture in everywhere. It also shows that a bit more work went into the site, providing a little legitimacy to the casual viewer. I also made sure to find a base code architecture and theme that allowed me to use the site in a mobile format that presented the information first.
Having my own site also offers me an area to work on projects that are more personal or only useful to me, like recreating an RSS feed reader so I can stay up to date with news that I might otherwise miss.
A Central Location
Having a personal or professional website that promotes yourself can sometimes feel odd. It provides a lot of benefit though. With a unique name like mine, it’s not hard to find me online, but there are times when others with a similar name or have social media with the word Arcadian in it can get mixed into the search results for those looking me up. Having a website that promotes my name helps me get found better in search results online and provides a legitimate place for people to separate me from others who show up in the results. For those with more common names shared by many more people, this can be essential. Self promotional sites offer a lot of benefit for those who want to keep the information about themselves online accurate.